Walmart Implements Purchase Limits on Pokémon TCG Products
In a significant move, Walmart has begun implementing strict limits on how many Pokémon trading card items customers can acquire during one shopping trip. This policy officially takes effect as of early November, according to a company memo distributed to employees.
Tackling Reseller Problems
Although not formally announced by Walmart, numerous sources suggest this decision was prompted by a viral TikTok video that depicted a customer buying a massive amount of Pokémon card products at a checkout counter. The employee seen in the video faced significant criticism for permitting the large-scale transaction to proceed.
Rule Specifics and Possible Weaknesses
The updated guideline specifies that shoppers may only buy up to five trading card packs or boxes each time they enter. Yet, the wording has raised questions due to its vagueness. What exactly qualifies as a "box" remains unclear, and if someone could buy five premium Elite Trainer Boxes is uncertain.
Moreover, because the restriction is based on individual trips, in theory a determined scalper could return repeatedly—purchasing the maximum each time—to accumulate large quantities throughout the day.
The Reseller Crisis
To most players, such efforts might seem excessive, but for scalpers, it's standard practice. Over the past few seasons, scalpers have greatly contributed to widespread shortages of Pokémon cards, driven by the game's rising popularity.
Certain buyers seek to resell sealed items at a markup, while others hunt for valuable pulls that can fetch extraordinary prices. As an example, a specific Mega Evolution card in recent releases is currently selling for over $800 on various platforms.
Upcoming Releases
This policy change coincides with the imminent release of the latest Pokémon expansion, scheduled for November 14th. Early listings indicate chase cards like the Mega Charizard X Ex listed for around fifteen hundred dollars, emphasizing the persistent interest and likely scalper target.
Hopefully, the retail limits will help reduce mass buying and increase access for genuine collectors and casual players as well.
