Understanding Zohran Mamdani's Sartorial Choice: What His Suit Reveals Regarding Contemporary Masculinity and a Shifting Culture.
Coming of age in London during the noughties, I was always surrounded by suits. They adorned City financiers rushing through the Square Mile. You could spot them on dads in Hyde Park, playing with footballs in the evening light. Even school, a cheap grey suit was our required uniform. Historically, the suit has functioned as a costume of seriousness, projecting authority and professionalism—traits I was expected to aspire to to become a "adult". Yet, before lately, people my age seemed to wear them less and less, and they had largely disappeared from my mind.
Then came the incoming New York City mayor, Zohran Mamdani. Taking his oath of office at a private ceremony wearing a subdued black overcoat, pristine white shirt, and a notable silk tie. Propelled by an ingenious campaign, he captured the public's imagination like no other recent mayoral candidate. Yet whether he was cheering in a hip-hop club or attending a film premiere, one thing remained largely constant: he was almost always in a suit. Relaxed in fit, contemporary with soft shoulders, yet traditional, his is a quintessentially professional millennial suit—well, as typical as it can be for a cohort that rarely bothers to wear one.
"The suit is in this strange position," says style commentator Derek Guy. "Its decline has been a gradual fade since the end of the Second World War," with the real dip arriving in the 1990s alongside "the rise of business casual."
"It's basically only worn in the strictest settings: weddings, memorials, to some extent, court appearances," Guy states. "It is like the kimono in Japan," in that it "essentially represents a tradition that has long retreated from daily life." Many politicians "don this attire to say: 'I am a politician, you can trust me. You should support me. I have legitimacy.'" Although the suit has traditionally conveyed this, today it enacts authority in the attempt of gaining public confidence. As Guy clarifies: "Since we're also living in a liberal democracy, politicians want to seem relatable, because they're trying to get your votes." To a large extent, a suit is just a subtle form of performance, in that it enacts masculinity, authority and even proximity to power.
Guy's words stayed with me. On the infrequent times I require a suit—for a wedding or black-tie event—I retrieve the one I bought from a Tokyo department store a few years ago. When I first selected it, it made me feel refined and high-end, but its slim cut now feels outdated. I suspect this feeling will be only too familiar for numerous people in the global community whose parents come from other places, particularly developing countries.
Unsurprisingly, the working man's suit has lost fashion. Similar to a pair of jeans, a suit's shape goes through trends; a particular cut can therefore define an era—and feel rapidly outdated. Consider the present: more relaxed suits, echoing a famous cinematic Armani in *American Gigolo*, might be trendy, but given the cost, it can feel like a significant investment for something destined to be out of fashion within five years. But the attraction, at least in certain circles, persists: in the past year, major retailers report suit sales increasing more than 20% as customers "move away from the suit being daily attire towards an desire to invest in something special."
The Symbolism of a Mid-Market Suit
Mamdani's preferred suit is from a contemporary brand, a Dutch label that sells in a mid-market price bracket. "Mamdani is very much a reflection of his background," says Guy. "A relatively young person, he's neither poor nor extremely wealthy." To that end, his mid-level suit will appeal to the demographic most inclined to support him: people in their thirties and forties, university-educated earning professional incomes, often frustrated by the expense of housing. It's precisely the kind of suit they might wear themselves. Not cheap but not extravagant, Mamdani's suits arguably don't contradict his proposed policies—which include a capping rents, building affordable homes, and free public buses.
"It's impossible to imagine a former president wearing this brand; he's a luxury Italian suit person," observes Guy. "He's extremely wealthy and was raised in that New York real-estate world. A power suit fits seamlessly with that elite, just as more accessible brands fit well with Mamdani's constituency."
The history of suits in politics is extensive and rich: from a well-known leader's "controversial" tan suit to other national figures and their notably polished, custom-fit sheen. As one UK leader learned, the suit doesn't just dress the politician; it has the power to characterize them.
Performance of Banality and A Shield
Maybe the key is what one academic refers to the "enactment of ordinariness", invoking the suit's long career as a standard attire of political power. Mamdani's specific selection leverages a studied understatement, neither shabby nor showy—"conforming to norms" in an inconspicuous suit—to help him appeal to as many voters as possible. But, some think Mamdani would be cognizant of the suit's military and colonial legacy: "The suit isn't apolitical; scholars have long noted that its modern roots lie in imperial administration." Some also view it as a form of protective armor: "It is argued that if you're from a minority background, you aren't going to get taken as seriously in these traditional institutions." The suit becomes a way of signaling legitimacy, particularly to those who might question it.
Such sartorial "changing styles" is not a new phenomenon. Indeed historical leaders once donned three-piece suits during their early years. Currently, other world leaders have begun swapping their usual military wear for a dark formal outfit, albeit one without the tie.
"Throughout the fabric of Mamdani's image, the struggle between belonging and otherness is visible."
The attire Mamdani selects is highly symbolic. "Being the son of immigrants of South Asian heritage and a progressive politician, he is under scrutiny to conform to what many American voters expect as a marker of leadership," says one author, while at the same time needing to navigate carefully by "not looking like an establishment figure betraying his non-mainstream roots and values."
But there is an acute awareness of the double standards applied to who wears suits and what is read into it. "That may come in part from Mamdani being a younger leader, skilled to assume different identities to fit the situation, but it may also be part of his diverse background, where code-switching between cultures, traditions and clothing styles is common," commentators note. "White males can go unnoticed," but when others "attempt to gain the authority that suits represent," they must meticulously navigate the codes associated with them.
In every seam of Mamdani's public persona, the tension between somewhere and nowhere, insider and outsider, is evident. I know well the awkwardness of trying to fit into something not designed with me in mind, be it an cultural expectation, the society I was born into, or even a suit. What Mamdani's sartorial choices make clear, however, is that in politics, image is never neutral.